For each packaging (made of aluminum, tinplate, plastic and glass) that is returned for recycling to the machines of rewarding recycling centers, consumers earn money in the form of discount vouchers for purchases in associated supermarkets, thus increasing their purchasing power. In particular, € 0,03 is offered per each (1) returned package. Therefore, in the Recycling Cabins, packaging has a value, gaining € 1 with the return of 33 packs.

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Alternatively, by returning the packaging for recycling, after completing the process, consumers may choose to donate the money gained by simply clicking on a button, contributing thus to the social capital being collected in favor of a chosen social cause(such as the "Smile of the Child").

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